Brossy Reina has been named executive director of Boise at Home, a nonprofit that enables its members to remain living independently as they age. Reina, 69, is a recent transplant to Boise from southern California, where his career spanned more than 45 years in the nonprofit and entertainment worlds.
Reina joins Boise at Home in its start-up phase. After two years in development, it launched services and social activities to seniors in Boise and Garden City on Feb. 15, 2016.
“Boise at Home is an innovative way of delivering programs and services to enhance the lives of older adults,” Reina said, “and it’s starting here none too soon. Seniors are our fastest-growing demographic. At least 30 percent of Garden City residents are age 55 or above, and by 2017, seniors will comprise 27 percent of Boise’s population.”
Reina will speak at a “friend-raiser” for Boise at Home on Monday, Aug. 29, from 4 p.m. to 6 p.m. at The Local, 5616 W. State St. Open to the public, the event is hosted by members David and Sally Blackwell.
Boise at Home Board Chair Susan Graham said Reina will deepen and facilitate the board’s experience in outreach and fundraising, while coordinating volunteer recruitment and management to assure high-quality member services.
“Nearly all of us want to enjoy our senior years in our own homes and remain active in our community,” Graham explained, “but as we age, we need a little help to do that. That’s where Boise at Home comes in. We recruit, screen and train volunteers who assist members with non-medical safety-net services, from transportation to technology. Brossy’s broad experience and leadership will move us forward faster and help us grow sustainably to meet the increasing demands of our seniors.”
In addition to development work for his alma mater, the University of Southern California, Reina has provided administration, public relations and marketing support to EngAGE Senior Olympics, Ojai World Music and Film festivals, Santa Barbara Symphony, Ventura County Fair Foundation and Ojai Valley School, and has managed a variety of projects for film industry and manufacturing companies. His avocational pursuits include spending time with his three grown children, trail running in the foothills, skiing at Bogus Basin, tennis anywhere, and the honey-do’s he assigns himself.
Additional information about Boise at Home is at www.BoiseAtHome.org, firstname.lastname@example.org or 208-424-HOME (4663).